Category Archives: Sarah Beth Story

Sarah Beth Jewellers

Sarah Beth Jewellers Anniversary


September is the anniversary of Sarah Beth Jewellers new home in Rochford Essex. Four years ago we moved from the Royals in Southend to Rochford town square.

The high street in Southend was changing and the high costs were not in keeping with those changes.

So Rochford town centre became Sarah Beth Jewellers new home, so….. was it a good decision absolutely it was.

Nestled in the square amongst other great businesses like the butchers. J Mac Meats. The card shop  Miss Daisy Home Plus 2, The Flower Basket in West St and many others.

Not forgetting of course the market on a Tuesday a regular place to shop for many.

All of which offer great shopping and services.

It was tough for a while as it always is when you move a business but with clear goals to serve the local people and an online business. We are pleased to say even in these uncertain times we are coping well.

Our Customers

The service received very well locally was and still is, are Jewellery repairs. These are carried out by a very skilled goldsmith.

It seems the lovely people of Rochford and surrounding areas have lots of lovely treasure’s tucked away in jewellery boxes. That have a wealth of sentimental value that they hold dear to their hearts.

Batteries changed while you wait always receive great comments on Facebook

New Stock

We are now able to bring lots more choice to our offer of beautiful Jewellery and watches. These include Casio and a larger range of Citizen watches, together with a fab collection of new pieces.  One of which is featured in the previous link.

Space is of a premium in store so that means there are lots of things tucked away. Especially some beautiful rings, with stunning gemstones set in them.

So don’t forget to ask we are always happy to get them out for you to view even if you are not ready to buy just yet.


When you come into store you will generally meet Steve or Alan our very experienced Jewellers (with over 60 years in Jewellery between them) always ready to answer your queries and help with the best choices.

Julie fondly known as the Facebook Queen (as Alan calls her), is generally taping away at the back, supporting the online arm of the business.

Then last but most definitely not least Lynn, who helps in store with her background of over 35 years in the jewellery trade.  She also has the never ending job of keeping all the jewels sparkly and shining.

Happy Days here’s to Sarah Beth and her great loyal customers and a future life in Rochford.