Alan and Steve at work in Sarah Beth Jewellers

Sarah Beth Jewellers 7th Anniversary at Rochford

Sarah Beth Jewellers Anniversary.

September marks the month of our 7-year anniversary in Rochford.

On the 22nd September we opened our doors to all you lovely local people, and have not looked back since.

Sarah Beth jewellers is in fact 32 years old, opened originally by John and Maureen at the Royals in Southend.

For the last 14 years it has been run by the familiar faces you know Alan and Steve. Between them they have over 80 years’ experience.  

All this comes with a vast knowledge of the jewellery trade, with Alan starting his career at 16 in Samuels in Brentwood then moving onto Moores in Chelmsford. Before going out on his own in September 2009. Our Steve started life at James Walker in Southend, which we are sure many of you remember, then on to Samuels, where he met Alan.  

A flourishing working partnership then began.

A typical day may range from helping an excited bride and groom decide on their wedding or engagement rings, to discussing the repair of a well-loved piece of jewellery. Sometimes clients have inherited jewellery that they want to redesign or resize, so that the memories of their loved ones can be worn and continue to be remembered. Not forgetting the regular changing of watch batteries which most of us could not do without. Valuations for insurance and probate, and of course the many conversations with our regular customers.

Behind the scenes is a little hive of industry, where little ‘elves` are dealing with orders from the website.  Something we have come to realise is great for local customers as well as those from further away.

The years working with all things that sparkle, means that these two jewellers are always on hand to help with advice impart their knowledge when it’s asked of them.

With values built over time, meaning that customers are never pushed or rushed into a purchase. All this whilst always striving to provide excellent customer service.

So Rochford has most definitely become home to Sarah Beth Jewellers, the square and all its local characters mean that there is never a dull moment. From market days on Tuesdays to the arrival of the Christmas tree in December, it’s a good place to be.

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